Case Study

Singer Bangladesh’s Celebrity Ambassador Campaign: Leveraging Burak Özçivit’s Star Power

PR Value Achievement: BDT 219.23 million in just 12 days

Case Study: Singer Bangladesh – Burak Özçivit Brand Ambassador Campaign

Campaign Strategy & Objective

The campaign aimed to leverage Burak’s talkability, spark curiosity, and maintain hype until the official announcement from the brand ambassador.

Campaign Background

Singer Bangladesh launched a strategic PR campaign to introduce Turkish star Burak Özçivit as their brand ambassador. The multi-phase campaign focused on organically increasing Burak’s recognition and connecting him to the brand without traditional advertising.

Campaign Execution

The campaign unfolded through carefully planned stages, from initial feature reports to a grand reveal press conference. Each phase generated increasing media coverage and public interest, building anticipation for the final announcement.

Campaign Timeline & Results

Campaign Duration: 12 Days

Media Impact:

  • Over 700 Total Number of Coverage
  • 733 Media Coverage
  • BDT 219.23 Million Total PR Value of this campaign
  • 71.32 Million Total Reach

Campaign Outcome

Over 12 days, the campaign achieved impressive results: 733 media coverage, a PR value of BDT 219 million, and an audience reach of 71.32 million. This success effectively established Burak Özçivit as Singer Bangladesh’s brand ambassador, creating a strong brand-celebrity association.

Campaign executed by: Byckpage PR
Client: Singer Bangladesh
Brand Ambassador: Burak Özçivit

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